For many small and medium-sized business owners, their frustration with sales is often rooted in not knowing what they should be doing differently. When they learn about a sales builder who can help, like myself, they are curious to learn more. During our initial conversation, they often have the following two reactions.
First, they recognize that my diagnosis of what’s causing their sales to underperform is different than the symptoms they’ve been chasing for years. Then, as they learn about the root causes of their issues, they feel a sense of relief. They grasp the solutions I outline that other businesses have applied to convert into a predictable sales environment.
Second, they become curious about how I can be effective as a Fractional VP of Sales on a part-time basis. Doubts are raised when previous full-time leaders were unable to achieve growth targets and these second thoughts help highlight the differences between being in sales versus managing people who sell.
For context, I’ve described a real-life sales department scenario that represents the common parameters that I’m brought into my small mid-sized business focus area.
Our Fractional VP Sales role is different. We don’t just “consult” and leave you with a 3-ring binder, we roll up our sleeves to work directly with revenue contributors in the client’s environment so that they can succeed too!
I am part of a national group of Senior Sales Leaders who collaborate to share insights like the examples shown in this article. We formed because of our shared passion to help business leaders exponentially grow their revenue.