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Identify Your Untouchable “Three Uniques"
Let’s dig a little deeper into the key component of effective sales messaging… differentiation. You need to swiftly relay your unique position in the marketplace and why your customers choose you over your competition.
EOS Worldwide outlines a simple yet effective method I like to utilize called the “Three Uniques”. This methodology isolates the top three strengths that make you unique to your ideal customer.
The key is that the combination of your Three Uniques makes you stand apart with no other competitors measuring up.
Go From SWOT to SOAR
I am part of a national group of Senior Sales Leaders who collaborate to share insights like the examples shown in this article. We formed because of our shared passion to help business leaders exponentially grow their revenue.