Many of my clients find me at this crossroad in their business. As a Fractional Sales Leader, part of my expertise is to be helpful in a variety of ways that include creating strategies to help your business achieve optimal growth. So you may be asking, what can I do differently as a fractional sales leader, to set you up for long-term success when you are considering hiring full-time sales manager instead.
Managing a sales team and running your company are two different roles. Even so, it’s common that the owner or top executive wear both hats during a business’ various growth stages.
If you’re starting to feel spread too thin, it’s important not to rush when establishing the right staffing plan to take the sales load off your shoulders.
You know when activity in your sales department hits the point that it needs a dedicated resource to drive results to the next level. What isn’t clear is whether your company is ready for a full-time sales manager to make the right impact.
An interim sales leader with an executive-level background can be your secret weapon to establish strategic positioning, proven sales methodology, and structure/systems essential in taking your business to the next level. Utilizing the skills and expertise of a seasoned expert early on can be crucial for success and quickly establish the reliable foundation needed to fuel sustained, long-term growth.
After that, a dedicated sales manager with exceptional tactical skills becomes a high-impact resource to drive sales growth long-term.
Growing and structuring your sales team can be challenging, especially in competitive markets. There are some key signs to look for that may indicate it’s time to make changes.
For instance, slowing revenue can be a sign that you need to rethink your sales strategy and its associated selling roles.
Or, perhaps you’ve noticed an increase in competition — this could mean more resources and staff are needed to increase, or even hold on to, your market share.
Just as in other areas of your business, “Right People, Right Seats” will need to continually evolve in the sales department as strategy is adjusted to reach next level growth goals.
Have you considered hiring a fractional sales leader? Let me show you how I can make your business better. Contact me at (404) 271-6767, via email at firstname.lastname@example.org, or book a call through my Scheduling Tool.
I am part of a national group of Senior Sales Leaders who collaborate to share insights like the examples shown in this article. We formed because of our shared passion to help business leaders exponentially grow their revenue.